Whitefish Press
WHITEFISH PRESS

The Lew Stoner - Ted Trueblood Letters

Lew Stoner

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BOOK DETAILS

4.5" x 6.875" * Limited to 125 numbered hardcover copies * 170 Total Pages * B&W Illustrations * Edited and with an Introduction by Joe Beelart

ABOUT THE BOOK

This is Volume II of the Lew Stoner letters. It is built on twenty letters between Stoner and Ted Trueblood, a well-published, mid-20th century outdoor writer. In it, the reader will find how Stoner came to terms with a new technology that in only ten years radically changed the fishing rod manufacturing business. Readers will find their discussions a major departure from the topics in Volume I, The Lew Stoner Winston Letters (Whitefish Press, 2013) which showed other facets of Stoner as a small businessman.

Volume I provides insights into how Stoner ran his business; specifically in relation to customer service, communicating complex ideas clearly and concisely in writing, and how to work with dealers as well as customers while upholding the reputation and integrity of the Winston Rod Company. Volume II witnesses a small businessman addressing the effects of technological change on his business. Together these two volumes address basic issues confronting virtually every company, then and now.

Edited, annotated, and with an introduction by Joe Beelart, this book includes as an appendix the seminal Ted Trueblood article "The Challenge of the Glass Rod" -- an article that Lew Stoner critiqued and commented on in the letters in this book.

ABOUT THE FLY ANGLER'S DESKTOP LIBRARY

The Fly Angler's Desktop Library is a return to the Golden Age of Books, when bigger was not necessarily better. It was a time when publishers like Borzoi Books lovingly crafted beautiful, compact volumes. Now, we can recapture the classic look and feel of these wonderful books in a new series dedicated to bringing out long forgotten treatises as well as new, original works on the art and beauty of fly angling. At a compact 4.5" x 6.875" size, these books are designed to be proudly displayed on the desktop, just like in the olden days. With learned and interesting introductions and appendices of additional materials, you won't want to miss any of these little gems. Color coded hardcovers by subject. Red for fly rods and rod making, fly tying and fly tackle history; Blue for general fly angling; Green for history and biography.

SAMPLE PAGES

The Lew Stoner - Ted Trueblood Letters
June 2014, Hardcover
$34.95 Retail Price -- SPECIAL $29.95
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