Whitefish Press
WHITEFISH PRESS

Deconstructing Old Ads (Volume 3)
Lessons on the History of Fishing & Tackle Gleaned from Vintage Advertisements

William T. Sonnett

BOOK DETAILS

8.5" x 11" Softcover • 120 Total Pages • Full Color Pages Throughout • Indexed

ABOUT THE BOOK

From "Wild Bill" Sonnett comes the third volume in the acclaimed series Deconstructing Old Ads: Lessons on the History of Fishing & Tackle Gleaned from Old Advertisements. Bill takes another 52 classic ads and illuminates for us exactly what we can learn from them. So much information on so much tackle, most of it never before covered in print! A must for anyone interested in the history of lures, reels, rods, and tackle.

Includes chapters on Al Foss Dixie Wiggler, Jamison Coaxer, Slopenose, Doddridge Automatic Weedless, Evinrude, Harkauff Minnow, E.J. Lockhart, Railroads & Fishing, Al Foss Jazz Wiggler, Shoff’s Casting Mouse, Wilson Six-In-One, True Temper, Aeroplane Bait, CCBC Weed Bug, Arbogast Hula Dancer, Martin Automatic Fly Reel, #411 South Bender, Warren Berylium Rod, Long Island Flasher, Nifty Minne Minnow Tube, CCBC Scale Finish, Bizarre Old Ad Ideas, HiSport, History of Field & Stream, History of Outdoor Life, History of Sports Afield, The Bon-Net Musky Bait, Lane’s Automatic Minnow, the Layfield Lure, Make Your Own Plugs, The Moonlight Bug, Moonlight Floating Bait, Pflueger Field & Stream Ads, Sunspot Spoon, Most Beautiful Shakespeare Ad Ever, South Bend’s Bass Oreno, the Better Bass-Oreno, the Wiggle Tail Minnow, Schoonie’s Scooter, Unkefer & Bradley Frog Harness, Jamison’s Weedless Mascot, Early Cane-Skitter-Flipjacking, Wilson Wobbler-Diamond Wiggler-Lockhart WW Special, Rush Tango Minnow, The Rhodes Minnow, McCormic Mermaid, CCBC Dingbat, Earliest Ambassadeur 5000 Ad, Kloroform the Kaiser, Fishing with Vintage Equipment, and Vintage Bass Books.



SAMPLE PAGES

Page 8
Page 68

Deconstructing Old Ads (Volume 3)
July 2016, Softcover
$29.95 Retail Price -- SPECIAL $24.95
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